THE GRAY RIDER Real Estate Co.

Step #3 - Pricing the Business Correctly!

Transaction structure and financial requirements will vary depending upon the size and type company involved.  Businesses can be divided into four classes.  Definition of Earnings, usual Price/Earnings ratios and Terms of Sale vary by classification.


WALL STREET: Usually Public or very large Companies        


MIDDLE MARKET: Generally private companies with well defined Corporate structure.        

                 Down Payment: 1X to 2X Earnings to all Cash

                 Plus: Bank Note(s) and/or Owner financing.

NOTE: Companies that represent a "Strategic Fit" usually will be valued and sold using "Wall Street" protocol. When a strategic reason for purchase is lacking, "Upper Main Street" methods are generally employed.

UPPER MAIN STREET: Private companies with Corporate structure developing. Owner has delegated many functions to others.       

                 Down Payment: Equity of 1X to 2X Earnings

                 Plus: Bank Note(s) and/or Owner financing.


MAIN STREET: Commonly referred to as "Mom and Pop" businesses. Owner wears all the hats.        

                 Down Payment: 80% to 120% of Earnings

                 Plus: Owner financing - Bank Financing is rare.


Definition of Terms:
EBIT  =  Earnings Before Interest and Taxes
EBITD = Above plus Depreciation
EBIT-DA = Above plus non-recurring and discretionary expenses
Discretionary Earnings = EBIT-DA plus Owner's Compensation

Note: Down payments or equity investments may exceed the levels indicated when inventories and other current asset values are high.


Step #4 - A Quiz for Business Owners


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